Following Google’s recent announcement that AMP will now be displaying on mobile organic search, the company’s lead project manager for AMP, Rudy Galfi, revealed that a worldwide rollout will be complete by the end of this year.

But despite Google’s acceleration to harmonize AMP in the SERPs, AMP-friendly pages will still not be a factor when determining mobile rankings. So, for ecommerce companies that actively publish blog or editorial content, there is no immediate need for concern.

As Google states, “We want to give everyone who might be interested in “AMPing up” their content enough time to learn how to implement AMP and to see how their content appears in the demo.” With that in mind, if being a leading provider of influential content is a priority in your digital marketing strategy, now is the time to start implementing AMP-enabled pages.

For more on this recent update, read the ClickZ article here.