Adding to their growing ecommerce focus, Twitter now enables brands to embed Twitter direct message (DM) buttons directly onto their homepages. The purpose is to allow customers to send private messages for customer service support rather than tweet at public company profiles.
This makes another communications channel with companies more accessible and minimizes the hassle of trying to find company @ handles.
To be successful with this new feature, companies should consider the following:
For more information, read this.