Consistently, the social media apps that dominate app stores are all centered around messaging. So, it’s no surprise then that Amazon, a latecomer to social media, wants to develop its own platform named “Anytime.”

Reports suggest that Amazon is surveying customers about what features they want to see in a messaging platform. Although no official announcement has been made about the product, a customer reported that the survey he took implied the product was ready.

Source: Android Authority

A leaked image suggests that Anytime will incorporate a wide variety of features including text messaging, video and voice calling and business messaging among other features users have come to expect. However, the most interesting feature Amazon is promoting is the ability to reach everyone by only their name. Building up a user base is one of the biggest challenges messaging apps face and if Amazon has managed to streamline that process it could be a huge boost for the ultimate success of Anytime.

Amazon being Amazon, ecommerce companies should also expect plenty of shopping opportunities to be present within the app. However, currently it is unclear how shoppers will be able to interact with merchants, apart from being able to “chat with businesses.” But, if anyone can successfully incorporate ecommerce functionality into a messaging app on a large scale, it’s Amazon.