With mobile being an ongoing focus over the past year at Google HQ, the company recently announced that it will soon be publicly rolling out a text-messaging feature to its AdWords platform.
Advertisers will be able to use this new texting option by creating a call-to-action within the messaging extension within Adwords. The link itself will display under the main PPC card, as seen in the image Google provided below.
This implementation likely comes due to other popular messaging platforms such as Facebook & WeChat ramping up their mobile utility, increasing the ease in which a consumer can interact and transact with their favorite brands.
For ecommerce companies who are actively running Adwords campaigns and have mobile user-experience as a priority, this new extension will certainly be worth experimenting with.
Read more about this roll out here.