With the busy holiday season fast approaching, ecommerce companies are increasingly focused on optimizing their mobile websites, and for good reason - it can make or break a conversion from taking place.
A new report by Google is shining a light on how customers use mobile search to influence their purchasing decisions. Here are a few takeaways:
As significant ecommerce dates like American Thanksgiving, Black Friday and Cyber Monday draw closer, online retailers need to make a continued effort to ensure their site is providing an exceptional user experience, which is especially the case for your checkout pages.
You can read Google’s full report here.