The 2016 holiday season has been a prosperous one so far for ecommerce stores, with nearly $50 billion being spent online via desktop computers in the U.S. since November 1st, a 12% increase from 2015.

The report also sheds light on which days were driving the most revenue, all of which experienced an increase year over year. Cyber Monday, Tuesday November 29^th, Black Friday, Friday December 9^th and December 12^th (also known as Green Monday) placed among the top five.

Image Source: ComScore

This data shows the power of marketing during these key dates. For ecommerce companies who are planning their 2017 budgets, or ecommerce companies who may have fallen short of expectations this year due to inadequate planning, it’s vital that these dates factor in to your Q4 marketing strategy next year.

You can check out the rest of the findings on ComScore’s website.

To find out how Moresby Media can help you grow and optimize your revenue, contact us today and we’ll get right back to you.