Does this scenario sound familiar? You’re getting good traction signing people up to use your SaaS product through a free...
Does this scenario sound familiar? You’re getting good traction signing people up to use your SaaS product through a free...
For SaaS companies, brand advocates can be an invaluable resource. With fierce competition often pushing costs higher for acquiring and...
Attracting interest in your SaaS product and having a number of trial sign-ups is a huge accomplishment. But if you...
A common question for SaaS companies offering a trial is whether to ask for credit card information upfront or wait...
Trials are a fantastic way to attract new users and get them engaged with your subscription product. But many companies...
Customer success is essential for every SaaS company. It ensures your customers stay engaged, stay happy and, most importantly for...
With the variety of online payment options continuing to grow, you have an increasing number of considerations when choosing which...
With SaaS customers having to pay on a recurring basis, it’s understandable that they expect continued, if not more, value...
A subscription business model for software is an exciting opportunity to expand the scope of traditional customer relationships in a...
Churn is a critical KPI for SaaS and other subscription businesses. It gives you an indication of how your service...
As a Software-as-a-Service (SaaS) company in an increasingly competitive market, you need every advantage possible to be successful. Not only...
With acquiring a customer being five times more costly than retaining an existing one, it’s not surprising that customer success...
As a SaaS company, once you’ve developed a service that is solid, intuitive and meets a proven need, your next...
The evolution of how we pay and get paid for products and services has repeatedly been punctuated with the arrival...
The challenge of acquiring users is a hard enough. But to be successful, SaaS companies also need to excel at...
Subscription companies face a lot of challenges. Chief among them is developing a service that meets a customer need and...
The colors displayed on a web page can have a significant effect on the purchase behavior of online shoppers. By understanding how your customers interpret each color of the spectrum, you can strengthen your brand and increase conversions by 21%.
Localization means adapting your website or checkout process to different markets worldwide so that it appears native to a user...
Localization means adapting your website or checkout process to different markets worldwide so that it appears native to a user...
Localization means adapting your website or checkout process to different markets worldwide so that it appears native to a user...
Origins Ecommerce's last release of 2014 was all about giving our increasingly diverse client-base the flexibly they need from their...
Last year marked 20 years since what many consider ecommerce’s start. The industry has come an incredibly long way with...
Canada’s new anti-spam legislation (CASL) is best known for its provisions to cut down on unwanted spam emails. With over...
Emails are a fantastic way to stay in touch with past, present and prospective customers to keep your brand top...
The EU’s upcoming reform to its Value Added Tax (VAT) regulations is promising to have a significant effect on ecommerce...
Free or discounted trials are a great way to attract new customers, especially for SaaS and other subscription companies. While...
Too many companies still miss out on the opportunity transactional emails offer. Transactional emails don’t have to be boring messages...
One of the greatest differences - and challenges - between one-time sale and subscription models is keeping customers engaged over...
With global ecommerce topping $1.2 trillion in 2013, it’s obvious most of us don’t give a second thought to ordering...
If you’re a merchant with an online presence, you need to make it simple for customers to navigate your website’s...
Moresby Media’s third quarter release adds more platform improvements to give our merchants an even greater edge in the digital ecommerce space.
To effectively reach global customers, merchants have to be ready to adapt to customers’ online shopping preferences. Having a localized...
Establishing a sustainable pricing strategy for a subscription product is challenging. Whether you’re shifting from a one-time pricing model or...
This spring saw a number of exciting additions to the Origins Ecommerce ecommerce platform. These latest enhancements include more cart...
Managing sales and marketing for a software company can be a complex process. With so much focus on operations, it's easy...
One of the biggest challenges that many software companies face when moving to a subscription model is calculating customer lifetime...
Websites require on-going modifications throughout their lifespan, which range from regular housekeeping, to back end improvements, or larger scale redesigns....
Origins Ecommerce’s first release of 2014 adds platform improvements to help connect digital merchants with more ways to make money...
Companies tend to focus energy on getting people to their shopping carts and converting them to purchase. With a huge...
Customer retention is at the core of any successful subscription business. An interesting aspect to customer retention is that even...
One of the biggest challenges for any digital subscription business is finding the right platform to manage the entire revenue...
Unlike the traditional software model, the success of subscription software relies on the ability to generate consistent long-term revenue. Since...
Subscriptions are quickly becoming a preferred business model, especially for digital companies. No longer just the realm of newspapers and...
It’s easy to underestimate the profit-building power of a well-crafted “About Us” page. A well-optimized page can help you establish...
Many of us are aware of the benefits of testing – increased conversions, improved customer experience and increased search engine...
