With AI’s sophistication increasing, more consumers are buying into the chatbot experience. Chatbot’s Growth Since the inception of chatbot...
With AI’s sophistication increasing, more consumers are buying into the chatbot experience. Chatbot’s Growth Since the inception of chatbot...
While shipping costs still reign as the primary reason attributed to shopping cart abandonment, there are many other factors that...
With an increasing percent of people using mobile devices to shop online, it presents new challenges and many opportunities for...
You’ve created a digital business, and you’re off to a successful start in your region of origin. But you want...
Despite a controversial year for Zuckerberg and his team, Facebook still capitalized on ad revenue and experienced exponential growth in...
Facebook’s been seeing tremendous growth lately, but it hasn’t been with its native platform. WhatsApp’s Ascension Despite a rocky...
As car-connected commerce becomes more sophisticated, its impact on the payment ecosystem grows. A Smarter Way of Transacting Fasten...
It’s no secret that social media is a powerful marketing channel for ecommerce retailers. People spend lots of time every...
When it comes to digital marketing, email is still king. In fact, studies have shown that every $1 spent on...
Influencer marketing is huge, and B2B companies can’t afford to ignore it. According to a 2016 study by TapInfluence, influencer...
Games are the future of digital marketing. Initially dismissed by many as a passing fad, gamification nonetheless developed into a...
When it comes to ecommerce marketing, content truly is king. Thanks to the rapid growth of the ecommerce industry, online...
As consumers continue to embrace smart speakers like Google Home and Amazon Echo, voice commerce increases its foothold in the...
As a technology, virtual reality is nothing short of revolutionary. With its ability to deliver deep, immersive and compelling experiences...
Link building is the hardest part of SEO, and also the most important. While optimizing your on-site SEO is necessary,...
Positive reviews have more street cred than all of your other marketing efforts combined. According to research from Mintel Market...
Over the long term, customer onboarding can make or break the success of your SaaS business. According to research by...
In the very best companies, marketing is everybody’s business. Think of an organization like Apple or Starbucks. The employees of...
In most software businesses, three to four buyer personas account for over 90% of sales. Wouldn’t it be nice to...
Over the past decade, the SaaS business model has seen an exponential rise in popularity. What was once the exclusive...
Experienced SaaS entrepreneurs know that the real money is in customer retention, not new customer acquisition. While acquiring new customers...
On May 30, Mary Meeker unveiled her highly anticipated internet trends report at the annual Code Conference in Rancho Palos...
Freemium models are a great way to quickly grow your user base. The same prospects who can’t decide whether your...
A lot of time, effort, and money can go into driving traffic to your product pages. For you to make...
Paying your vendors by credit card is a proven, reliable way to increase efficiency and security, while decreasing costs and...
Loyalty programs are a great way to increase retention and drive more expansion revenue.
Global ecommerce represents an enormous opportunity for online businesses looking to capitalize on new revenue streams.
When a visitor arrives on your landing page, you have less than eight seconds to make a strong impression.
A buyer persona is a fictional, generalized profile of an ideal customer type. They help companies to understand their customers...
For online software companies, customer advocacy is one of the most powerful, cost-effective and fertile ways to spread your message...
Looking for new ways to drive more ecommerce conversions and move the bottom line? Then look no further than your...
When it comes to promoting your B2B business, don’t overlook LinkedIn.
Biometrics are changing the way mobile payments are authenticated.
Is there a giant looming over you? Do you feel like you’re a small fish in a big pond? The...
Ecommerce marketers now have another channel to promote their products and services on.
Your ecommerce website may now be ranking differently within the Google search engine.
It’s no secret that video is an immensely powerful marketing tool.
The future is looking more mobile for ecommerce marketers.
Software companies that provide exaggerated messages are now being blocked by Windows Defender.
What is Net Promoter Score? Net Promoter Score (NPS) is a customer loyalty metric developed by Fred Reichheld, Bain &...
Do you have an SSL certificate for your site? If not, you may start losing traffic, as Chrome users who...
Facebook has made yet another move towards the realm of payments.
How can I increase SaaS sales? That’s the question that keeps software business owners and marketers up at night. Acquiring...
The ecommerce behemoth has once again proven that people are getting much more comfortable transacting online.
Chatbots have become an increasingly common experience for ecommerce shoppers and, according to a Research and Markets report, are expected...
According to the latest figures from Statista, the share of mobile traffic has gone from 0.7% in 2009 to 52.2%...
Now more than ever, brands are focusing on using social media as a place to grow transactions and customer service...
After originally being announced back in January, Google’s latest algorithm change, The Speed Update, has now rolled out to all...
When it comes to Google Analytics, sometimes less can be more.
Telling a story that effectively promotes your brand or product is the best way to develop a connection, but it...
